Updated Size Guide

MENS SIZE GUIDES FOR ECOMMERCE
MENS LONG & SHORT SLEEVE TOPS (T-SHIRTS / SWEATS / JACKETS)
  XS S M L XL XXL XXXL
CHEST CM 89 - 93 94 - 99 100 - 105 106 - 110 111 - 116 117 - 122 123 - 128
INCH 35 - 36.6 37 - 38.9 39.3 - 41.3 41.7 - 43.3 43.7 - 45.6 46 - 48 48.4 - 50.3
Measure around the widest part of your chest, just below the armpit and over the shoulder blades.
                   
WAIST  CM 74 - 77 79 - 82 84 - 87 89 -92 94 - 97 99 - 102 104 - 107
INCH 29.1 - 30.3 31.1 - 32.2 33 - 34.2 35 - 36.2 37 - 38.1 38.9 - 40.1 40.9 - 42.1
Measure round your natural position above the bellybutton.
                   
ARM LENGTH
(LONG)
CM 82 - 83 84 - 85 86 - 87 88 -89 90 -91 92 - 93 94 -95
INCH 32.2 - 32.6 33 - 33.4 33.8 - 34.2 34.6 - 35 35.4 - 35.8 36.2 - 36.6 37 - 37.4
ARM LENGTH
(SHORT)
CM 42 - 43 44 - 45 46 - 47 48 - 49 50 - 51 52 - 53 54 - 55
INCH 16.5 - 16.9 17.3 - 17.7 18.1 - 18.5 18.8 - 19.2 19.6 - 20 20.4 - 20.8 21.2 - 21.6
Measure the arm length from CB at spine to the wristbone 
                   
NECK CM 36 37 38 39 40 41 42
INCH 14 14.5 14.9 15.3 15.7 16.1 16.5
Measure at the base of the neck.
MENS SWEAT JOGGERS / SHORTS
  XS S M L XL XXL XXXL
WAIST  CM 72 - 76 77 -81 82 - 86 87 - 91 92 - 96 97 - 101 102 - 106
INCH 28.3 - 29.9 30.3 - 31.8 32.2 - 33.8 34.2 - 35.8 36.2 - 37.7 38.1 - 39.7 40.1 - 41.7
Measure around your natural waistline where your trouser waistband would comfortably sit. Not too snug, not too loose.
                   
SEAT CM 84 - 88 89 - 93 94 - 98 99 - 103 104 - 107 108 - 112 113 - 117
INCH 33 - 34.6 35 - 36.6 37 - 38.5 38.9 - 40.5 40.9 - 42.1 42.5 - 44 44.4 - 46
Measure around the fullest pat of your hips, make sure you keep the measuring tape as horizontal as possible.
                   
THIGH CM 54 57 60 63 66 69 72
INCH 21.2 22.4 23.6 24.8 25.9 27.1 28.3
Measure around the fullest part of your upper leg just below the crotch.
                   
RISE CM 61 63 65 67 69 71 73
INCH 24 24.8 25.5 26.3 27.1 27.9 28.7
Run the tape between your legs, pulling comfortably at the crotch up to your natural waist line at the front & back.
                   
INSIDE LEG
(TROUSERS)
CM 77 77 77 77 77 77 77
INCH 30 30 30 30 30 30 30
Measure straight down the inside leg from the crotch to ankle
                   
INSIDE LEG
(SHORTS)
CM 22 22 22 22 22 22 22
INCH 8.6 8.6 8.6 8.6 8.6 8.6 8.6
MENS CHINOS / JEANS / SHORTS
  28 30 32 34 36 38 40
WAIST  CM 74 - 77 79 - 82 84 - 87 89 - 92 94 - 97 99 - 102 104 - 107
INCH 29.1 - 30.3 31.1 - 32.2 33 - 34.2 35 - 36.2 37 - 38.1 38.9 - 40.1 40.9 - 42.1
Measure around your natural waistline where your trouser waistband would comfortably sit. Not too snug, not too loose.
                   
SEAT CM 86 - 89 91 - 94 96 - 99 101 - 104 106 - 109 111 - 114 116 - 119
INCH 33.8 - 35 35.8 - 37 37.7 - 38.9 39.7 - 40.9 41.7 - 42.9 43.7 - 44.8 45.6 - 46.8
Measure around the fullest pat of your hips, make sure you keep the measuring tape as horizontal as possible.
                   
THIGH CM 54 57 60 63 66 69 72
INCH 21.2 22.4 23.6 24.8 25.9 27.1 28.3
Measure around the fullest part of your upper leg just below the crotch.
                   
RISE CM 58 60 62 64 66 68 70
INCH 22.8 23.6 24.4 25.1 25.9 26.7 27.5
Run the tape between your legs, pulling comfortably at the crotch up to your natural waist line at the front & back.
                   
INSIDE LEG
(TROUSERS)
CM 81 81 81 81 81 81 81
INCH 32 32 32 32 32 32 32
Measure straight down the inside leg from the crotch to ankle
                   
INSIDE LEG
(SHORTS)
CM 24 24 24 24 24 24 24
INCH 9.4 9.4 9.4 9.4 9.4 9.4 9.4
KIDS SIZE GUIDES FOR ECOMMERCE
BABY
SIZE HEIGHT CHEST WAIST HIPS WEIGHT
0-6M 68cm/ 26.5" 45.5cm/ 18" 45cm/ 17.5" 46cm/ 18" 8kgs
TODDLER
SIZE HEIGHT CHEST WAIST HIPS WEIGHT
0-6M 68cm/ 26.5" 45.5cm/ 18" 45cm/ 17.5" 46cm/ 18" 8kgs
9M 74cm/ 29" 47cm/ 18.5" 46.5cm/ 18.5" 48cm/ 19" 9kgs
12M 80cm/ 31.5" 49.5cm/ 19.5" 49cm/ 19" 52cm/ 20.5" 10kgs
18M 86cm/ 34" 51cm/ 20" 50cm/ 19.5" 54cm/ 21" 11kgs
24M 92cm/ 36" 53cm/ 21" 51cm/ 20" 56cm/ 22" 12.5kgs
36M 98cm/ 38.5" 55cm/ 21.5" 52cm/ 20.5" 58cm/ 23" 14.5kgs
BOYS
3-4Y 98-104cm/ 38.5-41" 55-57cm / 21.5-22" 53-54cm/ 20-21" 5-6Y
5-6Y 110-116cm/ 43.5-45.5" 59-61cm/ 23-24" 55-57cm/ 21-22" 62-65cm/ 24.5-25.5"
7-8Y 122-128cm/ 48-50.5" 63-67cm/ 25-26.5" 59-60cm/ 23-23.5" 68-70cm/ 26.5-27.5"
8-9Y 128-134cm/ 50.5-52.5" 67-70cm/ 26.5-27.5" 60-62cm/ 23.5-24.5" 70-73cm/ 27.5-28.5"
9-10Y 134-140cm/ 52.5-55" 70-73cm/ 27.5-29" 62-64cm/ 24.5-25" 73-76cm/ 28.5-30"
10-11Y 140-146cm/ 55-57.5" 73-76cm/ 29-30" 64-66cm/ 25-26" 76-79cm/ 30- 31"
12-13Y 152-158cm/ 60-62" 79-82cm/ 31-32" 68-70cm/ 26.5-27.5" 82-85cm/ 31.5-33.5"
14-15Y 164-170cm/ 64.5-67" 86-89cm/ 34-35" 72-74cm/ 28.5-29" 88-91cm/ 34.5- 36"
15-16Y 170-176cm/ 67-69" 89-92cm/ 35-36" 74-76cm/ 29-30" 91-94cm/36- 37"